一些最知名的品牌进行重塑设计，我们的工作就是找出原因。哪些要素发生了变化？什么保持不变？我们将要看一看2021一些最好的标志重新设计，并希望提取一些内在奥秘的，你可以用来给自己的标志一些优化工作。

Check out the 2022 logo redesigns here!

1/

Meta (formerly Facebook)

有史以来最好的品牌重塑？也许不是。强大的绝对地Meta的新品牌标识标志着我们社会格局的结构性转变。新的无限符号是对旧Facebook文本的改进，但真正吸引我们眼球的是新名称。

2/
Burger King

到目前为止，汉堡王是2021最令人难忘的标志重新设计之一，它以一个巨大的重新品牌开始了这一年。正如我们在最新的标志设计趋势报告中所述，极简主义和怀旧主义在标志设计领域的受欢迎程度正在飙升。新的汉堡王标志就是这两者的一个很好的例子。

 二十年后，这家快餐业巨头已经放弃了其多色标志，回归了最基本的风格。创意机构琼斯·诺尔斯·里奇（Jones Knowles Ritchie）在2021更新了一款上世纪90年代的老款设计，使该品牌“不那么人工合成，更真实、更美味”

小贴士：色彩是赋予品牌即时个性的最基本、最有效的方式之一。仔细考虑你的标志颜色，你要找的字符就会闪耀出来。

3/
Pfizer

在最近的关注浪潮中，这家大型制药公司最近推出了一个新的标志和符号，它超越了旧的胶囊设计。2021新的正面空间标志具有以前缺失的活力，而熟悉的字体元素保留了该品牌在未来十年的遗产。

4/

Planters

Planters标志更新是一个很好的例子，说明了如何建立一个已经识别的标志的现有元素。新的Planters标志既不失原版的本质，又坚固、有趣、自信。字体顶部添加了实线，使字体更加醒目，2019年标志中选择的深蓝色很好地补充了这一选择。

5/
GM

通用汽车加入了许多其他汽车制造商的行列，他们正在剥离自己的品牌，以迎来一个新的电子和数字时代。通用汽车新的小写标志更扁平、更时尚、更流线型，据说代表了“零排放未来的清洁天空”和“Ultium电池平台的能量”。

6/
 CIA

你再也不必像一个十岁的孩子那样花钱用剪贴画来制作你的商标了。相反，你看起来就像是威廉斯堡地下室的一个地下科技之夜。这是一个完美的正面！

7/

 Peugeot

这家法国汽车制造商是唯一选择完全重新设计其标志设计的汽车品牌之一，而不是简单地将其剥离为原始元素。标致英国公司的医学博士朱莉·大卫表示，标志体现了“活在当下”的新理念。

它确实更具运动性，但它更好吗？在数字应用方面，我们是这样认为的。然而，时间会告诉我们，新的方向是否会支持旧的标志性狮子徽章。

8/

Renault

雷诺新车标简洁的几何设计风格增添了旧车标所缺乏的运动感——双线象征着汽车车轮在道路上行驶。线条的简单运用创造了深度，给这个现代标志一种微妙但有效的连续性和方向。

小贴士：思考如何在徽标中创建深度和移动，即使它是平的。在正反两方面都要聪明，用线的有趣用法四处游玩。

9/

 Sweetgreen

 一个和它所代表的食物一样新鲜的标志。Sweetgreen对健康、美味快餐的关注在其新品牌标识中得到了完美体现。颜色更亮，字体更清晰，这是一个很好的品牌更新示例，不必太过火就能产生影响。

10/

Discord

 另一个伟大的品牌更新，不需要摇摇欲坠就能产生重大影响。该平台新徽标的主要变化是字体，从一个强有力的全大写字母变成了一个更起泡的小写字母。

提示：想想你的字体大小写和粗细。重量意味着坚固、冲击力和力量。根据字体的风格，它也可以表示友好和温暖。字体大小写和粗细经常配合使用。你想要一个看起来结实而强大的品牌吗？精益求精？又快又笨？这真的可以帮助你从人性的角度来思考你的标志字体！

11/

Paramount

另一款现代数字复古标志。这是什么意思？基本上，许多大公司都在更新他们的标志，使其既现代又复古。随着对构建流媒体平台的新关注，派拉蒙的新徽标既更加平坦又更加流线型，同时又充满怀旧和冒险精神。很酷吧？

12/
Magnum

英国机构Sunhouse为冰淇淋之王Magnum设计了一个性感美味的新标志。据该机构称，新的品牌定位旨在成为一种“解放的快乐力量”（冷静下来）。撇开夸张不谈，新的标志更好。作为旧版本的倒置版本，新Magnum徽标就像一枚金色邮票。

它更干净，更丰富，我们特别喜欢微妙的纹理效果！

13/
Wise (formerly TransferWise)

它离简单、低费用的汇款平台还有很长一段路要走。现在，怀斯有了一个新的标志和品牌，以跟上其作为金融科技领域领导者的角色。新徽标更短、更时髦、视觉上更轻松–完美地代表了他们的平台！

14/

 Coconut Bliss

The new logo and packaging for Coconut Bliss is a huge improvement. With a modern, simple take on the old design, 2021’s updated logo is more fun and friendly. We really love how elements of the previous font have been reimagined, like the shape of the logo container and the swirly, cursive lettering.

15/

National Gallery of Art

‘Of the nation. For the people.’ This is the guiding statement for the logo redesign of one of America’s most renowned galleries. With help from the design studio Pentagram, the National has adopted a cleaner, more direct brand that focuses on inclusivity, vibrancy, and expression.

Tip: Use simple, bold colors alongside clear, legible text. You’d be amazed how much power you can create from such a straightforward pairing.

16/

Volvo

This fall, two major things happened for The Swedish car giant. First, they went public. Second, they updated their brand and logo. With a minimalist take on their old iron mark, the new logo is a beautiful addition to the digital retro trend we’ve seen everywhere this year.

17/

Campbell’s

After the pandemic made us housebound and completely obsessed with soup, Campbell’s stirred up their logo and label designs. The new Campbell’s logo has wider kerning and more space to breathe, with a smaller trademark. The end result?  A flexible logo that we’ll be seeing a lot more of in the impending Omicron lockdown! Can’t wait!

18/

CIBC

With a rollout that quite literally happened overnight, CIBC’s new brand identity took us by surprise. While the 2021 logo redesign has lost some of its predecessor’s clunky charm, the wider brand identity update looks pretty sweet overall.

Tip: Sometimes following logo design trends is important. But don’t sacrifice individuality in your logo just for the sake of it. Think of cool ways you can show some character without going overboard.

19/

Papa Johns

 After a rocky couple of years from a PR perspective, pizza chain Papa Johns is updating their image. While not everyone likes the new logo, we do. Losing the apostrophe helps distance the company from its former CEO, even if it is grammatically dumb. From a design perspective, the brighter sans serif and removal of the old border and subtitle make this a fresher logo all-round.

20/
MEC

Working with Vancouver creative agency Hulse & Durrell, MEC brought their brand back to its roots – with a 2021 logo update that’s both simple and a clear statement of what the company is all about.

21/

 Hotjar

Hotjar helps companies better understand how users behave online, and they just unveiled a sweet new logo and brand. Conceptually, the logomark mimics two cursor lines in the shape of an ‘h’. It’s a great example of a logo that hints at what the company does using minimal visual info.

22/

abc

A lot of legacy media brands have followed the same pattern as car companies lately, opting for flatter, modernized logos to usher in a new era of digitization. As abc’s 2021 logo redesign suggests, you don’t always need to reinvent the wheel to make a big impact.

23/

Upwork

 Upwork’s 2021 logo redesign shows you that a refresh doesn’t have to rock the boat to pack a punch. The unified green of the text shows Upwork’s ambition to turn their brand name into a verb, positioning them in the same vein as Google or Uber. The new logo also just…looks better.

24/

Jotform

 The pencil in Jotform’s old logo was an important piece of their visual identity. They were wise to keep this symbol and certain design elements (like the angle) as they navigated their rebrand.

The takeaway? You don’t have to toss everything out when redesigning your logo. It’s okay to take existing brand equity and just revitalize it.

25/

 Oxford University Press

Joining swathes of other brands looking to become more digital-forward, the legendary Oxford University Press has changed its logo for the first time in over 30 years. Ditching the serif font is a good idea in some contexts, but we can’t help but feel the new logo has lost some of its old collegiate status. At any rate, this is an important new direction for a globally influential brand.

26/

Udemy

 在重塑品牌时，Udemy将他们的标志描述为“一个指向北方的标志”。无论你是寻求还是分享，知识都是令人振奋的。我们的标志用箭头捕捉到了这种向上的运动，这是增长的普遍象征。”我们自己说得再好不过了！