Dieline奖已进入第15个年头,仍然是世界上最大的全球包装设计竞赛之一,旨在表彰全球最优秀、最聪明的设计师和机构,他们创造了产品包装,提高了人们对品牌包装设计巨大价值的认识。
近日,Dieline宣布了2024年度获奖名单,向多达41个类别的137名获奖者颁发奖杯,不仅有大胆创新的设计,还有许多品牌致力于无塑料材料的使用。一起来看下今年的获奖作品!
1.BEST OF SHOW
Sitch Hair
by Lyon & Lyon
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客户的简介是创造美丽、独特的定制包装,并重点关注可持续性。团队缩小了主要容器的设计范围,使其足够令人满意,人们会想把它们放在浴室里。半圆柱形的瓶子可以整齐地镶嵌在一起,还可以平坐在浴室墙上,节省空间。曲面软化了容器的另一侧,当与匹配的SKU放在一起时,会形成一个完整的圆柱体。在机身的正面和背面,我们开发了一系列标签压花,无论是空的还是满的,都很好看。沙子色的瓶子采用缎面麦秆效果,看起来像一个陶瓷瓶。
2.STUDIO OF THE YEAR
Wedge
▽
3.EDITOR’S CHOICE
OMY Laboratories
Wedge
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Omy Laboratories是一个护肤品牌,专门生产定制的个性化产品。全新的标识设计使用粗体无衬线字体,上标有“实验室”或“实验室”。副衬线字体平衡了主字体,增添几分优雅。此外,还创建了一个颜色系统,以显示每种产品的不同功能,如“超级舒缓”、“多功能”、“超级保湿”和其他护肤相关功能。颜色系统以白色背景为背景,使功能在包装上更加突出。
4.PLASTIC-FREE INNOVATION
OF THE YEAR
Vivomer
Shellworks
▽
Shellworks的Vivomer是一种纯素食和可堆肥的单一材料,由土壤和海洋环境中的微生物组成,基本上是鱼类食物。天然聚酯材料的性能就像塑料(它最适合用作浴缸和罐子),扔掉后,将在52周内完全消失。更好的是,它不留下微塑料。
5.REBRAND OF THE YEAR/Best of Brand Identity
Togo – New Visual IdentityMarimo
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意大利的Marimo以明亮的色彩、动态的插图细节和丰富的个性为巧克力品牌Togo进行了大胆的升级。虽然旧品牌有着20世纪经典的餐桌外观,但更现代的重新设计使用了涂鸦式的细节和大胆、活泼的无衬线来吸引眼球。
6.DESIGN FOR GOOD AWARD
Corrections – The PrisonerScottish Malt Whisky Society
STCKMN
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现在,Dieline Design For Good Awards已进入第四个年头,旨在表彰那些处理对他们有意义的问题和必要事业的机构和创意人员。苏格兰麦芽威士忌协会(Scottish Malt Whisky Society)与STCKMN(苏格兰格拉斯哥设计师克里斯·威尔逊)合作,以一款直接在苏富比拍卖行拍卖的威士忌庆祝了成立40周年。这款威士忌被恰当地称为“唯一的一滴”,它是一个手工制作的纸雕,突出了里面的液体和它在其中陈酿了33年的雪利酒桶之间的关系。STCKMN还使用了木桶中的木屑,并将其融入雕塑本身。此外,醉醺醺的金色以波纹的形式象征,一滴就代表了令人难以置信的限量发行。
7.DESIGNALYTICS DESIGN
EFFECTIVENESS AWARD
CVS Beauty
CBA USA
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设计分析有效性奖旨在通过突出包装设计对消费品牌的影响,帮助提升包装设计的作用。今年的获奖者授予了CBA USA,表彰其在CVS Beauty品牌上的工作,这是该奖项五年历史上第一位获得该奖项的自有品牌。多年来,CVS的Beauty 360品牌一直通过提供高质量的美容和个人护理产品,通过这次重新设计,CVS Beauty做出了革命性的转变——完全取消了Beauty 360品牌,取而代之的是熟悉的CVS,同时传达产品功效、优质性和包容性。
8.Best of Food
Smallhold
Gander
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Smallhold通过垂直农业种植特色蘑菇,并用其最新的由食物垃圾制成的香蒜酱,为消费者提供一种鲜味酱汁,用于蘸酱和涂抹。蟾蜍形状的顶部直观突出产品属性,简洁且可爱。
9.Best of Beverage
30 Knots Distillery
Clay Andrews
▽
这款以灯塔为灵感的瓶子,受澳大利亚地形启发,在质地厚重的纸张上叠加箔片、清漆和压花,邮政编码则以浮雕的形式置于瓶身正中。
10.Best of Health, Beauty,& Personal Care
Uoga Uoga KidsAndstudio
▽
Uoga Uoga Kids将肥皂、洗发水和乳液拟人化,赋予它们萌趣的表情,孩子们还可以用可重复使用的贴纸来装饰它们。紫色包装足够时尚和简单。
11.Best of Home, Shopping,& Other Markets
SmartDevilShenzhen Tigerpan Design Co., Ltd.
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深圳Tigerpan Design的SmartDevil屏幕保护器包装正是依靠其dieline的联锁特性实现的。虽然回收因素是一个明显的优势,但你不能忽视该品牌如何使用风格化的、以类型为灵感的图形来准确地翻译产品,从而做出大胆而有趣的展示。
12.Best of Sustainability
UniSleepHangzhou XIVO Design Co., Ltd./ UniSleep
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UniSleep的枕头不用多层包装,而是一盒一周期。保护产品的枕头也用于运输,枕头装在可重复使用的布袋中。枕头的产品信息也印在包装内,没有多余的纸张。一旦人们拿到包裹,它就会从外到内展开,给他们一种非常漂亮的开箱体验。
接着再来看下各大品类的获奖作品!
1.FOOD
Pasta Agnesi
Auge Design
Hera nei Campi
Multiverse Studio
Magic Spoon Treats
Center Design
Jokilaakson Juusto’s Clarified Butter
Studio Hellsten
Oatier
ALLGOOD
Miyoko’s
Hatch Design
Yellowbird
Gander
CASA MARRAZZO 1934 – CANNED RANGE
Auge Design
Everiday
Midday
Avinka
Boost Brand Accelerator
Low Spread
COR
Isle of Wight Tomatoes
B&B studio
Dan huang
Shenzhen Tigerpan Design Co., Ltd
Cheese Me
Truffl
Paro
Wedge
Truffle Man Chocolate
Rice
Recchiuti
Manual
Ghetto Gastro
CENTER
Riddim
Belief Machines
GEEM Seaweed Snacks Packaging
Avidity Creative
Tiger Buck Beef Jerky
Tiger Buck (Internal)
2.Beverage
Sprinkle Redesign to Reduce
Prompt Design
Aura BoraOlive Oil Martini
Aura Bora
Acqua Selza Sparkling Water
Matter Brand Consultancy
FERRARELLE SOFT DRINKS
Auge Design
Rox Kola
Ale-8-One Bottling Company
SlurpeeRedesign
Safari Sundays
Cha
Wedge
Fortnum & Mason Coffee
OTHERWAY
Fernwood Coffee
Glasfurd & Walker
Mayawell
Heavy
Cha
Wedge
Seabuckthorn Protoplasmic drink
Beijing Perfect Point Design
Quadraft Brewing Zoo Sour IPA
After Path Design
PangPang Pusher
Jens Nilsson
Budweiser Shangzun
Shenzhen Tigerpan Design Co., Ltd.
Ghia Aperitif
Perron-Roettinger
Stay Classy Non-Alcoholic IPA
Doublenaut / Bellwoods Brewery
Dry Wit
Werner Design Werks
Beneduce x Razza
Work by Lule
Frezzcanti
S&Co
Oentologie Senses
JJ Bertran Studio
Avamposto Gin
OlssønBarbieri
Los Dias Magicos
Denomination
Hotel Tango Pride 2023
Young & Laramore
Festif
Wedge
ALTABRUMA
Morillas Brand Design SL
Iron Shoe Distillery
Atlas Branding
Bloc Bottled Cocktails
The Bar Brand People
ROY’S CLUB
Auge Design
Can-Tini
Saint-Urbain
3.Heath, Beauty,And Personal CareRoger & Gallet – Jean Marie Farina
Servaire & Co
Rowan: Packaging so Stellar it Doubles as Decor
Rowan & Paper Tube Co
Caftari
Wayfarer Design Studio
Halsa: Vitamin Sets subion
Shuka
Cannabotech Brand Creation
Design happy Ltd.
The Absorption Company
Herman-Scheer
Miles Deodorant
Buddy-Buddy
Baude Bodycare, Darkwave Utopia Collection
Baude in-house team,
in collaboration with SOS Beauty Group
Thankyou Revolution
Marx Design
Current State
Werner Design Werks
Lion Pose Packaging Design
Rare Eye (Agency) ; Lion Pose ( Brand)
Omy Laboratoires
Wedge
4.Home, Shopping,Other MarketsECHOES CANDLE & SCENT LAB
Studio Born
OMO VIBES
CBA B+G
TREEJUMP Laundry Beads Packaging
inDare Design Strategy Limited / TREEJUMP
Voiello / La Scaramantica 2023
marimo
Lights Off: Seasonal, Ritual based Candles
Priyanka Krishnamohan
Kristin Coffin Jewelry
Nice People
Sister Mary Prayer Candles
Sister Mary
Tales of Scales
Fictionist Studio
Opal Tadpole Camera
Zenpack / Opal Design Team
MAOWOO Cat Food Packaging & Identity
DXD studio
The Play Boxes by Lalo
Lalo
HiRaw! Rebrand
M — N Associates
Gems Cannabified Fruit Chewables
Mindprizm
Dancing Goat Gardens Pre-Roll Packaging
Studio On Fire
Helena Farms 70-Pack Pre-Roll Packaging
Studio On Fire / Studio Good
5.Plastic FreeWASTECARE™: Industrial waste —certified as skincare.
Serviceplan Innovation & Workbyworks Studio
Dymapak- Squeeze and Turn Tin
Box Clever
Eggyolk Coffee’s Merchandise Packaging
Hands Collective Viet Nam
6.Sustainable DesignDizzie Circular Packaging
blond
Compostable Super Bowl Bags 2023
PepsiCo Design
Goodnature – from Earth, to Earth
Good Nature Co., Ltd.
Bloc Bottled Cocktails
Brand Union Sthlm
Redefining Luxury, Redefining Age –Bruichladdich Distillery Co.
Thirst
Element[AL]
Stranger & Stranger
Sustainable Paper Deodorant Packaging
Orora Packaging Solutions
Skin Office Paris Molded Pulp Clamshell
Knoll Printing & Packaging
Ruka EdgeSlick
blond
Figmint
Target/Figmint
Grove Co. 2.0 – Packaging Rebrand
Grove
Acer ebii Smart Bike ECO-Friendly Packaging
Acer Inc.
7.Visual BrandIdentity SystemsCycle.me – Nutrient Timing Food
HAKUHODO DESIGN / HAKUHODO Inc. / dot.me
Mucky Duck Brand
Traction Brands
Flings
Blurr Bureau
Coca-Cola® Creations Y3000
forpeople Limited
The Coca-Cola Company
Eggyolk Coffee
Hands Collective Viet Nam
Hermanos Colombian Coffee Roasters
Fellow Studio
Omy Laboratoires
Wedge
Ivie by Holland & Barrett
Derek&Eric & Kuba & Friends
Avrelle
Ntsal
DNA My Dog
Zulu Alpha Kilo
Freestyle
Studio Marina Veziko
Rewined Candles
SDCO Partners
8.In-HouseCasa Del Rey
Ace Beverage Group
Lucky Bread
A.S Strategy, Branding & Communication
Chobani Flip Limited Edition Halloween Packaging
Chobani
9.Limited-EditionCoca-Cola® Creations Y3000
forpeople Limited
The Coca-Cola Company
The Spirit of Heineken
Design Bridge and Partners
Wing Heong Dragon’s Delight
Fictionist Studio
10.Private Label
Figmint (Private Label)
Target/Figmint
Harvey Nichols: Pleasurama
Design Bridge and Partners
Health Hut Candles
LG2
11.LuxuryL’Odyssée
Agence BEMAD
The Only Drop
STCKMN
KAAL – A Timeless Excellence
Firstbase India
12.Brand Partnerships andCollaborations All Categories
Dom Pérignon x Lady Gaga
Servaire & Co
Hot Wheels x Daniel Arsham MattelCreations Collaboration
Mattel, Inc.
Dr. Squatch Harry Potter Soap Collection
Dr. Squatch
13.Startup Brands
Paro
Servaire & Co
ROY’S CLUB
Auge Design
Fat Miilk Coffee
Truffl
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