‍The Pentawards Conference and Winners Exhibit Comes to China
Pentawards 大会及获胜者展览会来到中国

Pentawards 是全球最知名的专注于包装设计的竞赛。2018年，Pentawards 将与 ADF&PCD 合作在上海举办一场专业的展会。作为合作伙伴，Pentawards Exhibit 将在此次大会上展示2017 年大奖赛获胜包装设计中的精选作品，参观者有幸能够以全球视角欣赏去年最优秀以及最具创造性的包装设计。

The Pentawards, the most prestigious worldwide competition exclusively devoted to packaging design, will host a dedicated conference in China in collaboration with ADF&PCDShanghai 2018. As part of this partnership The Pentawards Exhibit will showcase a selection of the 2017 award-winning packaging, offering visitors the unique opportunity to gain a global perspective of the best and most creative packaging designs from the last year.

2018 年 ADF&PCD 上海展，中国唯一专注于气雾、压泵、香水和化妆品包装界的盛事，将于 3 月28 日和 29 日在上海世贸商城举办。此次展览会将迎来众多知名品牌、前沿创意和尖端设计公司。此次展览会将从行业领先的Pentawards 大会中借鉴经验。同时，Pentawards Exhibit 将最先为参观者展示去年最优秀和最具创造新的包装设计作品。

ADF&PCD Shanghai 2018, which is China’s only dedicated event for the aerosol, dispensing, perfume and cosmetic packaging community, held at Shanghai MART on 28&29 March, will welcome big-name brands, cutting-edge innovation and top design agencies. Not only will the show benefit from the industry-leading Pentawards Conference, but The Pentawards Exhibit will provide visitors with a first-hand look at the best and most creative packaging designs from the last year. 

Easyfairs 包装事业部全球品牌总监Paul Macdonald 评论道：“很高兴Pentawards 能够参与此次展览会。来自包装设计界最优秀和聪明的人才也将参加大会，发表演讲。出席者将学习到讲述品牌故事的最佳方式，学习如何通过设计实现创新，以及如何将包装方面遇到的挑战转化成机遇。Pentawards Conference 参加ADF&PCD 上海展为这个本已精彩纷呈的展览会增添了独特的权威魅力，同时也帮助我们将来自巴黎和纽约姐妹展的良好势头延续下去。

Paul Macdonald, Global Brand Director of the Easyfairs Packaging Portfolio, comments: “It’s really exciting to have The Pentawards on board for this year’s show, with some of the best and brightest minds from the packaging design world set to speak as part of the conference programme. Attendees will learn the best ways to tell a brand’s story, how to deliver innovation through design, and how to turn packaging challenges into opportunities. Having The Pentawards Conference at ADF&PCD Shanghai adds a unique gravitas to an already packed show, and helps us build on the momentum generated by our sister shows in Paris and New York.”

这次专门面向包装设计领域的大会将由《包装&设计》杂志总编辑蒋素霞女士主持，并邀请来自全球的行业重要知名人士，尤其是创意设计界的重量级人物。例如，forceMAJEURE 的董事长及创始人 Laurent Hainaut，他将成为大会项目中的重要亮点。forceMAJEURE专注于品牌设计、品牌革新、产品设计和创新，是领先的国际设计公司之一。同时，Laurent Hainaut 也带来了与联合利华、Diageo、百事可乐、达能饮料、欧莱雅、露华浓以及许多其他品牌合作所获得的专业知识。

The dedicated packaging design-focused conference will be hosted and chaired by Rhonda Jiang, Editor-in-Chief at Package & Design Magazine, and will boast major names from all over the globe, specifically focusing on the creative design community. For example, Laurent Hainaut, President and Founder of forceMAJEURE, will be headlining the conference programme. forceMAJEURE is one of the leading international design houses, specialising in brand creation, brand renovation, product design and innovation, whilst Hainaut brings with him expertise from working on accounts including Unilever, Diageo, PepsiCo, Danone Waters, L’Oréal, Revlon and many others.

资生堂包装设计部艺术总监 Ippei Murata 将在大会上讨论为中国市场组建包装设计团队所遇到的挑战和机遇。资生堂是全球领先化妆品公司之一。Murata 于 2001 年进入资生堂，帮助设计全球资生堂品牌并奠定其日本领先化妆品牌的地位。在欧洲资生堂公司工作一段时间之后，他去了上海，在那里组建包装设计团队。

Ippei Murata, Art Director of Packaging Design at Shiseido, will be taking to the stage to discuss the challenges and opportunities associated with developing a packaging design team for the Chinese market. Murata joined Shiseido, one of the leading cosmetics companies in the world, in2001 helping to design the global Shiseido brand and establish it as a leading makeup brand in Japan. After a stint at Shiseido Europe, he moved to Shanghai to develop the package design team.

Pentawards 的另一名演讲嘉宾是来自YANG DESIGN策略总监，合伙人黄晓靖女士。杨设计顾问公司拥有丰富的海内外经验，是中国最具前沿性的产品战略和设计顾问公司。黄女士不仅是国际知名的设计策略师和趋势专家，也是中国设计市场的主要人物。 

Also speaking as part of The Pentawards will be Ms. Xiaojing Huang, Strategic Director at YANG DESIGN. YANG DESIGN is one of the most forward-looking product strategy and design consultancies in China, with both international and local experience. Not only is Huang an internationally renowned Design Strategist and Trend Expert, but she is also a leading figure within the Chinese design marketplace.

‍‍2018 大会的主题最终被定为“如何将设计挑战转化为机遇？”。除了知名演讲嘉宾和国际品牌参与此次大会，尖端和创造性话题也将列于大会日程。来到Pentawards 大会的参观者有望聆听一系列话题，包括 “千禧一代想象力丰富且对产品要求高，如何满足他们的期许?” 和 “传统卖场 vs 电子商务。是否需要不同的包装?”，以及 “品牌认知度和识别度的重要性” 和 “为何包装业在未来必须要进行互动且反应迅速”。
In addition to big name speakers and international brands taking part in the conference, cutting-edge and innovative topics will also be on the agenda, with the theme for the 2018 conference finalised as ‘How can you turn design challenges into opportunities?'. Visitors to The Pentawards Conference can expect to hear an array of subjects, ranging from ‘How to meet the expectations of the always connected and demanding millennials’ and ‘Store Shelf vs E-Commerce. Do they require different packaging?’, through to ‘The importance of ensuring brand recognition and identity’ and ‘Why the future of packaging must be bothinteractive and responsive’. 

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MacDonald 总结道：“Pentawards之所以闻名全球，不仅仅是因为它吸引来的知名人才，还因为它所涵盖的主题。2018 ADF&PCD 上海展上的 Pentawards 大会或 Pentawards 展览会对于所有对包装设计感兴趣的人来说都是不容错过的。Pentawards 大会或Pentawards 展览会为参观者提供灵感，具有教育性和创新性，让每个人都有所收获。

MacDonald concludes: “The Pentawards is recognised around the world, not only because of the major names it attracts, but also the subjects it covers. Anyone with an interest in packaging design will not want to miss The Pentawards Conference or The Pentawards Exhibit at ADF&PCD Shanghai 2018. It is inspirational, educational and innovative, offering something for everyone.”

For further information, visit the website or via the show team on +44 (0)20 8843 8800 or balwinder.tank@easyfairs.com.

如需更多信息，请访问我们的网站或致电展览会团队热线 +44 (0)20 8843 8800 或发送电子邮件至 balwinder.tank@easyfairs.com。

To request images, interviews, or for more information, please contact David Brewer at Energy PR on 01993 823011 or email david@energypr.co.uk.
如需索取图片、访谈视频或更多信息，请联系 Energy PR 的 David Brewer：01993 823011 或发送电子邮件至 david@energypr.co.uk。

About ADF&PCD Shanghai
关于ADF&PCD上海展：
ADF&PCD Shanghai will follow the successful format established by its Paris and New York shows, with educational and inspirational conference programs hosted by industry pioneers and thought leaders, The Innovation Awards which celebrates the very best innovations from around the aerosol, dispensing, personal care and cosmetic industry as well as the main exhibition which will showcase over 100 focused suppliers dedicated to the aerosol and beauty packaging markets.
2018年ADF&PCD上海展将遵循巴黎和纽约展的成功模式，除了展览本身的精彩内容外，还将邀请到行业的品牌大咖们莅临参加做丰富内容和启发式的教育演讲。与此同时，主办者还把全球最重磅行业大奖引入上海，该大奖旨在从100多家展商中遴选出最佳创新产品予以认定奖励，主要有气雾包装、压泵，个人护理和香水包装几大类奖项。