为提升形象，打造专属IP，塑造具有全球辨识度的标识形象体系，国家陶瓷行业工业设计研究院（NICID）现面向全球征集logo标志。

In order to upgrade the public image, create an exclusive intellectual property, and shape a globally recognizable visual identity system, National institute of ceramic industry design(NICID) opens call for the logo design globally now.

01.

研究院介绍

NICID Introduction

国家陶瓷行业工业设计研究院是工业和信息化部公布的首批国家工业设计研究院，是全国唯一一家陶瓷行业的工业设计研究院。

研究院以立足世界陶瓷之都•福建德化、服务全国为目标，实现日用陶瓷、建筑陶瓷、卫生陶瓷、艺术陶瓷、特种陶瓷等陶瓷产业全面覆盖，布局以日用陶瓷为主导，艺术陶瓷为特色，建筑卫生陶瓷、茶具、高技术特种陶瓷等为延伸的“1+1+X”陶瓷行业设计创新体系。2021年4月，研究院联合国家日用及建筑陶瓷工程技术中心设立景德镇分院，进一步拓展艺术陶瓷、特种陶瓷领域。

National institute of ceramic industry design is the first batch of national industrial design research institutes announced by Ministry of Industry and Information Technology of the People's Republic China(MIIT), and is the only industrial design research institute in the ceramic industry in China.

The institute aims to establish a foothold in Dehua,Fujian and serve China, and achieve full coverage of the ceramic industry including daily-use ceramics, architectural ceramics, sanitary ceramics, artistic ceramics, and special ceramics.The layout of NICID is dominated by daily-use ceramics, featuring artistic ceramics, and an extension of the "1+1+X" ceramic industry design innovation system for architectural sanitary ceramics, tea sets, and high-tech special ceramics. In April 2021, NICID and National daily and architectural ceramics Engineering Research Center build branch office in Jingdezhen city to further expand the field of artistic ceramics and special ceramics.

02.

奖励&奖金

Awards&Bonus

✨大奖（1名）✨

奖金¥20,000+NICID特邀视觉设计师

(*主办方将优先采用为国家陶瓷行业工业设计研究院logo形象标志。获奖设计师将成为国家陶瓷行业工业设计研究院的特邀视觉设计师，参与整体品牌形象设计。)

注：以上奖金均为税前金额，获奖者应自行按照相关国家（包括但不限于中华人民共和国）及相关地区的法律规定纳税。

✨优秀奖（5名）✨

哲选极泡茶具/柿柿如意茶具套装

(注：由获奖设计师挑选其中一套，主办方承担邮寄费用。)

1 Grand Prize Winner：Bonus ¥20,000 + Signed designer of iden.cn

(*The organized will give priority to adopting as logo of NICID. Winner will become specially invited visual designer of NICID and will participate in brand image design.)

Note：The above bonuses are all pre-tax amounts. Winner shall pay taxes in accordance with the laws of the relevant countries [including but not limited to the People’s Republic of China] and related regions.

5 Outstanding Winners：ZESEE teaset

Note：The above set is selected by the award-winning designer, and the organizer bears the mailing cost.

03.

征集时间

Solicit Time

截止时间⏰

2021年12月12日（北京时间）

(*此截止时间为通过参与平台成功上传作品的时间，逾期将不具备参与资格。)

Deadline: December 12, 2021 (Beijing time)⏰

(*This deadline is the time for submission of design, overdue will not be eligible for application.)

04.

征集对象

Solicit Object

面向全球设计师、设计团体、设计机构、设计院校师生，所有对艺术、设计、创意热爱，支持本次全球征集活动的个人、团队和机构均可参加。

Global designers, designer groups, design institutions, teachers and students at design schools and academies, as well as individuals, teams and institutions that love art, design and creativity are eligible to submit logo designs.

05.

征集要求

Requirements

1. 标识性：设计主题鲜明，以字母“NICID”设计作为核心， 立足研究院的性质、定位，充分结合研究院发展方向、产业、功能等特色，提出易于识别和传播的全新logo设计方案。所有提交作品需包含完整中文名称“国家陶瓷行业工业设计研究院”、英文名称“National institute of ceramic industry design”与logo的基本组合方式。(注：① 鼓励设计师对字母进行创意设计，切勿直接使用某种英文字体，支持在字体的基础上修改与创意设计。② logo右上角可添加"china"标识，不添加无影响。)

2. 艺术性：设计简洁流畅、积极向上，富有科技感、动感和未来感，具有现代设计理念和视觉冲击力。

3. 实用性：场景化应用设计延展兼具充足的形象表现力和艺术感染力，适用于整体形象组合及多种应用，如建筑外观、展会展览、路牌标志、宣传资料、数字媒体等其它衍生产品。

4. 原创性: 所有提交作品必须为提交者的原创作品，并对其应征作品的版权与著作权承担完整法律责任，涉嫌抄袭的作品有权不予采纳。

1. Identity: design theme is distinctive, with the word "NICID" design as the core, based on the nature, positioning and characteristics of institute, and fully combining the development direction, industry, function and other characteristics of the research institute to propose a new logo design that is easy to identify and disseminate plan. All submitted works must include the basic combination of the complete Chinese name "国家陶瓷行业工业设计研究院", the English name "National institute of ceramic industry design" and the logo. (①Designers are encouraged to make creative designs for letters, and do not directly use certain English fonts, and support modification and creative design on the basis of fonts. ②Word "china" can be added in the upper right corner of logo. Of course, it doesn't maatter if you don't add it.)

2. Artistic: Design is simple and smooth, beautiful and generous, cleverly conceived, positive, full of technological, dynamic and futuristic, with modern design concepts and visual impact.

3. Practicality: Scenario-based application design extension has both sufficient image expression and artistic appeal, and is suitable for overall image combination and multiple applications, such as architectural appearance, exhibitions, street signs, promotional materials, digital media and other derivative products.

4. Originality: All submitted works must be the original works of the submitter, and shall bear full legal responsibility for the copyright and copyright of the submitted works. The review committee has the right not to accept the works suspected of plagiarism.

06.

参赛方法

Entry Method

通过项目官方在线网站进行投稿与沟通。

Contribute and communicate through the official online website of the project.

第一步：注册/登录账号

Step1: Log/Sign in account.

第二步：点击参赛

Step2: Click to enter.

第三步：上传设计并提交

Step3: Upload design and submit.

第四步：与主办方在线沟通修改细节

Step4: Communicate with organizer online to modify the details.

有意参加征集活动者

请详细阅读参赛要求

作品在线投稿即可

The ones who design to participate in the activity

Please read the detailed requirements carefully

Just submit your design online

更多项目背景资料，请参见官方平台

For more project background information

Pease refer to the official platform

本次征集活动最终解释权归NICID所有

NICID reserves the right of final interpretation

更多疑问，咨询矮凳网官方客服

For more questions

Please consult the official customer service of iden

立即参与